project
Apple Music
desc
Apple Music’s search page, featuring a visually cohesive, continuously replicable tile system.
Tile creation is streamlined through consistent image processing rules and procedurally generated gradients informed by colors aggregated from genre-specific album artwork.
credits
ECD: Kevin Kearney
Design Lead: Lu Kim
UX Lead: Kevin Magic Lam
tags
product
Apple Music’s search page, featuring a visually cohesive, continuously replicable tile system.
Tile creation is streamlined through consistent image processing rules and procedurally generated gradients informed by colors aggregated from genre-specific album artwork.
credits
ECD: Kevin Kearney
Design Lead: Lu Kim
UX Lead: Kevin Magic Lam
tags
product
project
Fortnite
desc
Reimagining the popular video game’s menu and navigation systems led by the Discover portal.
credits
Agency: PDA
Executive Producer: Marshal McNiven
Creative Director: Andrew Levy
Design Lead & Motion Graphics: Lu Kim
tags
product
Reimagining the popular video game’s menu and navigation systems led by the Discover portal.
credits
Agency: PDA
Executive Producer: Marshal McNiven
Creative Director: Andrew Levy
Design Lead & Motion Graphics: Lu Kim
tags
product
project
Marc Jacobs
Marc Jacobs
desc
An all-new, highly browsable, image-forward experience for the fashion house's ecommerce platform.
credits
Agency: Elephant
Creative Lead: Nathalie Huni
ACD: Elvani Kusdiana
Senior Creative: Lu Kim
tags
product
An all-new, highly browsable, image-forward experience for the fashion house's ecommerce platform.
credits
Agency: Elephant
Creative Lead: Nathalie Huni
ACD: Elvani Kusdiana
Senior Creative: Lu Kim
tags
product
desc
A full-suite of creative direction and design work for the gamified rowing machine, including UI/UX, photoshoot art direction, game design, and brand development and execution.
credits
Agency: PDA
CDs: Andrew Levy, Sam Wilkes
Product Design: Jordan Morris
ACD: Lu Kim
tags
branding, product
A full-suite of creative direction and design work for the gamified rowing machine, including UI/UX, photoshoot art direction, game design, and brand development and execution.
credits
Agency: PDA
CDs: Andrew Levy, Sam Wilkes
Product Design: Jordan Morris
ACD: Lu Kim
tags
branding, product
project
Peacock
desc
An all-hands-on-deck effort to launch NBC’s streaming platform across browsers, TV apps, and mobile.
credits
Agency: Elephant
tags
product
An all-hands-on-deck effort to launch NBC’s streaming platform across browsers, TV apps, and mobile.
credits
Agency: Elephant
tags
product