desc
A full-suite of creative direction and design work for the gamified rowing machine, including UI/UX, photoshoot art direction, game design, and brand development and execution.
credits
Agency: PDA
CDs: Andrew Levy, Sam Wilkes
Product Design: Jordan Morris
ACD: Lu Kim
tags
branding, product
A full-suite of creative direction and design work for the gamified rowing machine, including UI/UX, photoshoot art direction, game design, and brand development and execution.
credits
Agency: PDA
CDs: Andrew Levy, Sam Wilkes
Product Design: Jordan Morris
ACD: Lu Kim
tags
branding, product




