project
Picnic
desc
A poppy, contemporary identity proposal for a cannabis brand with a good-times feel.
credits
Agency: PDA
ACD: Lu Kim
tags
branding
A poppy, contemporary identity proposal for a cannabis brand with a good-times feel.
credits
Agency: PDA
ACD: Lu Kim
tags
branding
project
Apple Music
desc
Apple Music’s search page, featuring a visually cohesive, continuously replicable tile system.
Tile creation is streamlined through consistent image processing rules and procedurally generated gradients informed by colors aggregated from genre-specific album artwork.
credits
ECD: Kevin Kearney
Design Lead: Lu Kim
UX Lead: Kevin Magic Lam
tags
product
Apple Music’s search page, featuring a visually cohesive, continuously replicable tile system.
Tile creation is streamlined through consistent image processing rules and procedurally generated gradients informed by colors aggregated from genre-specific album artwork.
credits
ECD: Kevin Kearney
Design Lead: Lu Kim
UX Lead: Kevin Magic Lam
tags
product
project
Fortnite
desc
Reimagining the popular video game’s menu and navigation systems led by the Discover portal.
credits
Agency: PDA
Executive Producer: Marshal McNiven
Creative Director: Andrew Levy
Design Lead & Motion Graphics: Lu Kim
tags
product
Reimagining the popular video game’s menu and navigation systems led by the Discover portal.
credits
Agency: PDA
Executive Producer: Marshal McNiven
Creative Director: Andrew Levy
Design Lead & Motion Graphics: Lu Kim
tags
product
project
Marc Jacobs
Marc Jacobs
desc
An all-new, highly browsable, image-forward experience for the fashion house's ecommerce platform.
credits
Agency: Elephant
Creative Lead: Nathalie Huni
ACD: Elvani Kusdiana
Senior Creative: Lu Kim
tags
product
An all-new, highly browsable, image-forward experience for the fashion house's ecommerce platform.
credits
Agency: Elephant
Creative Lead: Nathalie Huni
ACD: Elvani Kusdiana
Senior Creative: Lu Kim
tags
product
project
Tattoos
desc
Flirting with forever through stick and poke tattoos. Available for flash and commissions in Los Angeles!
tags
art
Flirting with forever through stick and poke tattoos. Available for flash and commissions in Los Angeles!
tags
art
